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December 18, 2012

Lecture by Professor O. O. Liubitseva on specifics of operation of the travel market

Lecture by Professor O. O. Liubitseva on specifics of operation of the travel market

On the initiative of the Department of Travel Business of the School of International Economic Relations and Travel Business, Karazin University hosted a public lecture by the famous Ukrainian scholar, Full Professor Olha Oleksandrivna Liubitseva on the “Mechanism of operation of the travel market”.

“Tourism in its essence is a creative area of economics. It is the ability of tourism managers to generate innovative ideas that the development rate and quality level of operation of the travel market depends on,” says O. O. Liubitseva.

The lecture room hosting the lecture hardly admitted everyone willing to learn about the operation of the travel market and the development rate characteristic of this area in Ukraine. During the lecture O. O. Liubitseva placed special emphasis on highlighting such issues as formation, development and operation of travel destinations. In particular, the lecturer outlined the main concepts of defining the mechanism of destination formation, namely: that of tourism urbanization, periphery, travel space formation. According to the professor, travel business in Ukraine at the current stage is operating on a decent level, however, this area in the country requires a more defined and efficient legislative regulation.

For reference. O. O. Liubitseva is a doctor of Geography, full professor, academician of the Academy of Sciences of Higher School of Ukraine, honorary tourism worker, excellent educator of Ukraine, Head of the Department of Local History and Tourism of Taras Shevchenko Kyiv National University. She is a sociogeographer of authority, a famous specialist in geography of tourism, services, culture and religion as well as a developer of the higher education standard for tourism, an expert of the State Accreditation Commission in culture, art and tourism of the Ministry of Education and Science, Youth and Sports of Ukraine and the author of many scholarly works, monographs and textbooks.